Yowza... I swapped over to Google's Adsense for Mobile from AdMob to see how it'd go... and the answer is: Not well. Maybe it'll take Google a few more days to get inventory and make the ads more relevant, though I'm not sure. I will give them this though, seeing the results of today's Mobile ads was very clear - right in the top view of the AdSense page. I just wish the numbers weren't so bad.
Compare my overnight numbers to last Wednesday's AdMob earnings:
|Type||Page Impressions||Clicks||Page CTR||Page eCPM||Earnings|
|AdSense for Mobile||13,819||16||0.12%||$0.10||$1.33|
Even with the extra 10,000 impressions for AdMob, there's still a massive discrepancy in the amount earned and the click through rate. I'll check back in a couple days and see if the situation has improved...