AdSense for Mobile: Starting slow
Yowza... I swapped over to Google's Adsense for Mobile from AdMob to see how it'd go... and the answer is: Not well. Maybe it'll take Google a few more days to get inventory and make the ads more relevant, though I'm not sure. I will give them this though, seeing the results of today's Mobile ads was very clear - right in the top view of the AdSense page. I just wish the numbers weren't so bad.
Compare my overnight numbers to last Wednesday's AdMob earnings:
| Type | Page Impressions | Clicks | Page CTR | Page eCPM | Earnings |
|---|---|---|---|---|---|
| AdSense for Mobile | 13,819 | 16 | 0.12% | $0.10 | $1.33 |
| AdMob | 22,283 | 256 | 1.15% | $0.81 | $17.98 |
Even with the extra 10,000 impressions for AdMob, there's still a massive discrepancy in the amount earned and the click through rate. I'll check back in a couple days and see if the situation has improved...
-Russ