Congrats to Jonathan and his crew for getting out the door today, complete with a post from his first big client, TechCrunch! W00t! Personally, I'm ecstatic that TechCrunch wrote about it, because Jonathan has been including me in emails about it since the idea was incepted, and I had no clue WTF he was doing.

You can read all about the grand plan on the Snowball Factory blog. According to Jonathan, is "an open sharing analytics platform - a way to instrument, track, and analyze how content and attention flow through the social web."

See why I had no idea what it was at first? ;-)

I set up a quick little short-URL re-director for this site using (those are my initials, btw), but I'll have to sign up for so I can test it out myself.

Nice job Jonathan!


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